Product & Service Design

we analyses users, workflows and experience gaps that hamper enterprise efficiency. We then define the best way to address issues, rethink your current user experiences or create brand new ones, which we later test and refine.

Appealing visual design drives people in, but usability is what makes engaged and loyal customers. We conduct rigorous user analysis, so we can empathise with user pain points and build the products your customers really want.

We will help you foster the perfect environment for creative experimentation. Augment combines the power of emerging technologies with Design Thinking, to help you craft extraordinary human experiences.

User experience might be one of the most important differentiators between you and your competitors. It’s often more significant to consumers than price or product. Augment’ smart design can help your business stand out among fierce competition, so you can build real brand loyalty.

By analysing customer journeys, we can define the interactions that will provide the richest user experience. We walk in your customers’ shoes, to understand their pain points and help you tailor your service to their needs – both expressed and hidden.

Our clients and their stakeholders can offer a wealth of knowledge in the initial phase of a project. We actively engage all key stakeholders, to participate in workshops that help us understand needs, define goals and heed all points of view.

Early on, we demonstrate our understanding in material form, for better visibility, inclusion, engagement and discussion. We start with sketches on the board which then translate into wireframes and, finally, the polished mockups.

Fixing a prototype is always cheaper than rewriting production code. So, to ensure our design will work, we create interactive mockups – ranging from simple click-throughs to complex logic simulations.

We validate all decisions with our clients and their users. Our user experience consulting includes user-testing: conducted before a final decision is reached. We might test prototypes, arrange A/B testing and employ app analytics – whatever it takes to gather the feedback and improve.